Privacy Policy

Privacy Policy
Effective date: June 2025

At Hyesun, we’re committed to protecting your privacy and handling your personal information responsibly, in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy outlines how we collect, use, store, and share your information when you interact with us online, in-store, or via social platforms.

1. What We Collect

We may collect personal information such as:
– Name, email, phone number, delivery address
– Order history and payment details
– Communications or feedback you send us
– Reviews, testimonials, or photos you share (via Judge.me or directly)
– Browsing behaviour on our website (e.g. pages visited, time spent, cart activity)

We only collect what we need to provide our services, support our customers, and improve our brand experience.

2. How We Collect It

Information is collected when you:
– Place an order via hyesun.com.au, Instagram Shop, or TikTok Shop
– Subscribe to our emails (via pop-ups, checkout, or site forms)
– Leave a review or share content (via Judge.me or our contact form)
– Message us or interact via social platforms
– Browse our site (using cookies and tracking tools like Google Analytics, Meta Pixel, and TikTok Pixel)

3. Why We Collect It

We collect your information to:
– Process and deliver orders
– Send transactional and marketing emails via Omnisend
– Respond to customer enquiries and support needs
– Collect and display customer reviews
– Improve our products, service, and website
– Run advertising and retargeting across Meta, Google, and TikTok
– Meet legal or regulatory obligations

4. Cookies & Tracking

We use cookies to understand how you browse and shop, including if you visit us again after seeing one of our ads. This includes tools like Google Analytics, Meta Pixel, and TikTok Pixel.

You can disable cookies in your browser settings. Some browsers offer a "Do Not Track" setting.5. Sharing Your Information

We only share your personal data when necessary, with trusted service providers who support us. This includes:
– Payment platforms (e.g. Shopify Payments)
– Email provider (Omnisend)
– Review platform (Judge.me)
– Logistics and delivery services
– Website and IT infrastructure providers

We never sell your information. Some services we use may store data overseas; we ensure they meet Australian privacy standards.

6. Storage & Security

We use secure systems (including Shopify, Google Workspace, and Omnisend) to store your data. We apply standard encryption, access controls, and platform-level protections.

If your data is no longer needed, we take steps to delete or de-identify it securely.

7. Access & Correction

You can request access to or correction of your personal information by contacting customercare@hyesun.com.au. We’ll respond within a reasonable timeframe.

8. Marketing Preferences

If you’ve signed up to our emails, we’ll send you updates, product launches, and occasional promotions. You can unsubscribe anytime using the link in our emails or by contacting us directly.

9. Questions or Complaints

To raise a concern about how your information is handled, contact customercare@hyesun.com.au. We take privacy seriously and will work to resolve any issue quickly. 

10. Our Details

Hyesun Eyewear Pty Ptd
Sunshine Coast, Queensland, Australia
Email: customercare@hyesun.com.au