I didn’t set out to write a headline line this, I set out to fix a problem that kept showing up on my face.

For years, I struggled to find sunglasses that actually fit. They’d slide down my nose, press into my cheeks, or tilt forward no matter how stylish they were. And for a long time, I thought that was normal.

But once I started looking closer, it became clear the issue wasn’t my face. It was the design. Most sunglasses are built around a single kind of face shape, and anyone outside that standard is expected to adjust.

That’s what led me to create Hyesun. But building this brand has also uncovered something much bigger. This isn’t just about eyewear. It’s about who gets considered, who gets seen, and who gets centred across the entire fashion and design landscape.

When 19% of the Population Feels Like an Afterthought

Almost one in five Australians identify as having Asian heritage. Yet for so many of us, even the most basic products—like sunglasses—are still not designed with our features in mind.

That lack of consideration isn’t just frustrating. It sends a quiet message about who belongs in the picture and who was never really factored in.

Even sourcing models for our first campaign highlighted the issue. We weren’t casting for a runway show or a glossy fashion shoot. We just wanted to represent the real faces we were designing for—people with low nose bridges, wider cheeks, softer angles. Faces like mine, and like so many of the women I know.

But finding Asian talent through traditional casting agencies proved difficult. The options were limited, and the process reinforced how underrepresented we are in commercial spaces. Side note, we ended up going outside the usual channels, reaching into our own community, asking friends, friends-of-friends, and people we admire online. And the result? The most beautiful campaign I could have imagined. Because nothing looks better than real people wearing something that actually fits.

This Isn’t Just About Ethnicity

Hyesun started with a clear purpose: to design sunglasses that actually fit Asian facial features. But real representation is bigger than that.

True inclusivity means recognising that bodies, faces, and identities exist in many forms. We need better representation across ability, gender, age, body type, and beyond. Everyone deserves to see themselves reflected not just in marketing, but in the design process itself.

That’s the future we want to help shape, starting with fit, and going deeper from there.

What We're Building

We spent over a year developing our own custom moulds. We re-engineered the design of Hyesun glasses adjusting bridge height, softening curvature, widening frames, and fine-tuning every detail down to the millimetre to work with, not against, the features we set out to serve.

Because when design is done with consideration, you don’t have to change your face to make something work. It just fits.

But Hyesun is more than a technical solution. It’s a creative statement. We are a values-led brand. A place where style, identity, and visibility intersect, and where more people finally feel seen.